sdfsdWhat does the colour of your logo says about your brand?

Your logo is probably the first thing people think of when thinking about your brand. Studies have shown that 80% of people consider a colour as the main way they recognise a brand logo. Research suggests that consumers typically make …

25th September, 2015

Your logo is probably the first thing people think of when thinking about your brand. Studies have shown that 80% of people consider a colour as the main way they recognise a brand logo.

Research suggests that consumers typically make a judgement about a product in less than 90 seconds. The majority of people base this assessment on colour alone. Perhaps more shockingly, up to 85% of people base their decision on whether to purchase a product or not, entirely on its colour.

Different colours are associated with different feelings and emotions and it pays to know the difference. Have a think about some of your most loved brand logos, what do their colours make you feel?

‘Purple’ is associated with an imaginative, creative, luxurious brand, whilst ‘green’ is associated with relaxation, caring, wellbeing and nature. Now consider the purple logos of Cadbury and Yahoo, and the green logos of Greenpeace and Tropicana. Do you think these brands are accurately represented by their colour?

Below is a breakdown of each colour and its significance, along with some of the most recognisable brands in each category – enjoy!

 

Blue

Blue is most thought of as a secure, calm, honest, strong, caring, trustworthy, productive colour, which is related to communication, and expression. Some of the most notable brands with a blue logo are: Facebook, Ford, Visa, Barclays, Skype, Oreo.

 

Red

Red is renowned for evoking strong emotions and represents passion, excitement, intensity, love, and also is thought to stimulate appetite. Some of the most notable brands with a red logo are: Coca-Cola, Red bull, Kellogg’s, Pinterest, YouTube, CNN, and Nintendo.

 

Orange

Orange is happy, sociable, friendly, and affordable. It reflects warmth, excitement and enthusiasm. Some of the most notable brands with an orange logo are: Fanta, Amazon, and Nickelodeon.

 

Yellow

Yellow symbolises cheerfulness, warmth, communication, optimism, clarity, and action. Some of the most notable brands with a yellow logo are: McDonald’s, Shell, Ikea, DHL, and National Geographic.

 

Green

Green represents health, tranquillity, money, nature, growth. Some of the most notable brands with a green logo are:  Subway, Greenpeace, Starbucks, Holiday Inn, BP, and Land Rover.

 

Purple

Purple is used to demonstrate wealth, royalty, wisdom, creativity, imagination, and wisdom. Some of the most notable brands with a purple logo are: Cadbury and Yahoo.

 

Black

Black is a sophisticated colour, denoting luxury, its formal and shows authority. Some of the most notable brands with a purple logo are: BBC, Sony and Chanel.

 

Multi-coloured

Finally multi-coloured logos, represent positivity, playful, bold and boundless companies, the most recognisable of which being Google. Some of the most notable brands with a multi-coloured logo are: Google, eBay and NBC.

 

Michael Carter

Marketing Manager

MoJo People Ltd.