SEO or Search Engine Optimisation is a specialist marketing discipline which focuses on increasing the visibility of a website through non-paid means, appearing organically in search engine results. The majority of traffic driven to websites is by the major search …
11th September, 2015SEO or Search Engine Optimisation is a specialist marketing discipline which focuses on increasing the visibility of a website through non-paid means, appearing organically in search engine results.
The majority of traffic driven to websites is by the major search engines of Google, Bing, and Yahoo! Although other sources such as social media can generate traffic also, search engines are the primary means of customers searching for information, services, products, and everything else on the internet.
It doesn’t really matter what the purpose of your website is, if no one knows about it, it’s not going to get any traffic to it. If search engines can’t find your website, your customers aren’t going to find it, and you are going to miss out on valuable traffic and the resulting business.
As intelligent as search engines are, they need help finding content, which is where SEO comes in. SEO helps search engines find content more easily, boosting the rankings of your website in their search results, so that your content is more easily accessible to your customers.
If your website is setup correctly and is appearing on search engines, the next thing to consider is where you appear within the search results. Being discoverable is one thing, but how often you are discovered makes all the difference. Google, for example, displays 10 results per page, and statistics show that between 48-95% of people only view the results on page 1. Your goal should be to ensure your website appears within these top 10 results.
4.73 billion internet web pages have been indexed by Google, so it’s safe to say you will have your work cut out. Where your website appears in search results depends on the content of your website, and the search terms your customers are using to find similar information, products or services. It is only by understanding how your customers are searching, and matching these keywords and phrases with relevant content on your website that you are able to organically climb the search rankings and work your way towards upwards in rankings by being more and more relevant to your customers.
If you want people to know about your website, you need to appreciate the time investment it requires and the continued effort it takes, but the value and benefits it has for your business with increased exposure and sales opportunities.
Michael Carter
Marketing Manager
MoJo People Ltd